Skip to main content

In latest S4 ads, the olds give up iPhones and find their cool

Having suggested that the iPhone is only for the cool and young, Samsung's latest ads show that parents' sense of self-respect in not irredeemable.



These are the words by which all parents will be greeted, the minute they exchange their iPhones for a Samsung Galaxy S4.
This is the conceit, at least, of one of the latest ads for Samsung's new Phone, which will launch from Monday.
Parents live for grains of approval from their upstart, self-righteously technological children.
Last Thursday, Samsung offered some chilling brutality in a graduation pool party ad that suggested all iPhone-owning parents were gormless social Neanderthals.
With these new ads, it wants them to know all hope of cool is not lost.
In one ad, we are at a graduation ceremony.
A silly boy decides to spoil the graduation photo of momma's precious boy, by stepping in front of him at the vital moment.
Momma is undeterred. She now has an S4 with Eraser Shot, which wipes people away you don't need. Yes, just like they used to do in Soviet Russia.
This particular mom didn't appear in the 90-second graduation pool party ad. However, the implication is clear: parents can be redeemed if they give up their iPhones. This is important. They still control the household budget, if not their kids.
In a second new ad, though, the implication is clearer.
Here we see the dye-haired dad from the graduation pool party -- the one humiliated by a far more technologically adroit teen -- be finally persuaded to give up his iPhone and buy an S4.
No, you don't see his iPhone. But what do you think he's switching from? A purple flip-phone?
Thankfully, the S4 has Easy Mode, which seems to seal the deal.
Everyone wants it easy, even parents.
Some have speculated that Apple might attempt to respond to this constant kicking from Samsung.

Comments

Popular posts from this blog

Best tech gifts under $100 for Dad

Roku's speedy streamer is the best box yetThe good:The Roku 3's excellent new interface and faster processor makes it feel quicker and more responsive than any other streaming box. More than 750 channels are supported, including Netflix, Amazon Instant, HBO Go, Hulu Plus, Pandora, MLB.TV, Amazon Cloud Player, and Vudu. It also has cross-platform search that scours several major TV and movie services to find content. And Roku's nifty new remote has a built-in headphone jack that lets you listen without disturbing others. The bad:There's still no official YouTube channel. Some services have an outdated interface on Roku compared to other streamers. The Apple TV still works better within the Apple ecosystem. And the Roku 3 isn't a great option if you're mostly looking to stream your personal digital media collection. The bottom line:The Roku 3 is the best streaming-video box yet, with tons of content sources, lightning-fast performance, and an innovative remote wit…

'Star Trek II' producer talks Ceti Eel, J.J. Abrams, and more (Q&A)

Robert Sallin, producer of "Star Trek II: The Wrath of Khan," shares his experience working on the film, looks at the future of "Trek," and dishes on whether that was Ricardo Montalban's real chest.

The release of "Star Trek Into Darkness" has not only spurred interest in the "Trek" world in general, but especially in its film daddy, the original Khan-as-villain movie "Star Trek II: The Wrath of Khan." While the new film takes quite a few detours, it is full of homages to the earlier work. Let's look back to 1982. "Star Trek: The Motion Picture" had been released in 1979 and faced a poor critical reception. Paramount, the film's studio, was gun-shy after the movie nearly doubled its original budget, ending up with a $46 million price tag. Nonetheless, plans for a second movie plodded along. It's 30, 40 years later and we have new audiences. You can't keep dwelling on the old guys and the old things. It has…

Canon videos show off 70D's dual-pixel autofocus technology

It remains to be seen how well it works in the real world, but the new dual-pixel autofocus technology shows promise in Canon's promotional video about its latest SLR.


Canon wants to show off what its new EOS 70D camera can do when it comes to one persistent shortcoming in the digital photography revolution: autofocus. It's posted two videos -- a demonstration video called Handmade and a behind-the-scenes explanatory video about it -- designed to show what the new digital SLR can accomplish with its new Dual Pixel CMOS AF (DPA) technology. Check below to watch the videos. No doubt the autofocus technology won't work as smoothly in the real world as it does in these promotional videos with bright lighting, carefully arranged sets, and plenty of chances to shoot another take if things don't go right at first. But they're worth watching to at least get a flavor of what's possible and to see a reasonably broad selection of the 103 Canon lenses the company says DPA …