Skip to main content

Google: Mobile Web sites 30% faster this year

Pages load much faster on smartphones and tablets now compared to last year, as measured by the Google Analytics service.Mobile sites are faster this year, and Google's performance chief Steve Souders says browsers are the main reason.


Performance improvements over the last year mean Web pages measured by the Google Analytics service load significantly faster for people using mobile devices.
The pages load 30 percent faster for mobile browsers now than they did a year ago, Steve Souders, Google's head performance engineer, said in a presentation earlier. And for desktop browser users, the pages load 3.5 percent faster.Mobile Web performance -- often impaired by big Web pages, slower networks, and limited processors -- can be irritating. The slower a Web page responds, the less people use it, and that's a problem for a company like Google that relies on Web activity for its profits.
Network speeds are steadily improving for broadband and wireless connections, but that's not the top factor in improving Web performance, Souders said in an assessment of the overall state of Web speed. "In my opinion browser improvements are the biggest contributor to a faster web," Souders said in the blog post Thursday.
The news comes a few days ahead of Google I/O, the company's conference for developers concerned with matters such as Web performance.
A host of factors affect page-load speed, including network speed, Web server software, Web site design, and browsers. Google is trying to coax the industry to improve all these domains; faster performance means more usage of the Web, and more usage of the Web historically has meant more search activity and therefore revenue for Google.
In his blog post, Souders said Web pages are getting bigger, which of course slows page-load speeds, and that Web developers aren't using best practices for a fast Web.
"Overall, Web pages are faster now than they were a year ago. I think browser vendors deserve most of the credit for this speed improvement," he said.
Updated 11:25 a.m. PT to note that the speed improvement was for all sites measured with Google Analytics, not just Google's sites.
Microsoft's Bing performed a test in 2009 in which it added various delays to its Web page response. Longer delays ultimately meant the site generated significantly less money for Microsoft.
Microsoft's Bing performed a test in 2009 in which it added various delays to its Web page response. Longer delays ultimately meant the site generated significantly less money for Microsoft.
(Credit: Steve Souders)

Comments

Popular posts from this blog

'Star Trek II' producer talks Ceti Eel, J.J. Abrams, and more (Q&A)

Robert Sallin, producer of "Star Trek II: The Wrath of Khan," shares his experience working on the film, looks at the future of "Trek," and dishes on whether that was Ricardo Montalban's real chest.

The release of "Star Trek Into Darkness" has not only spurred interest in the "Trek" world in general, but especially in its film daddy, the original Khan-as-villain movie "Star Trek II: The Wrath of Khan." While the new film takes quite a few detours, it is full of homages to the earlier work. Let's look back to 1982. "Star Trek: The Motion Picture" had been released in 1979 and faced a poor critical reception. Paramount, the film's studio, was gun-shy after the movie nearly doubled its original budget, ending up with a $46 million price tag. Nonetheless, plans for a second movie plodded along. It's 30, 40 years later and we have new audiences. You can't keep dwelling on the old guys and the old things. It has…

How to boot directly to the desktop in Windows 8.1

The Windows 8 Start screen is a good starting point for Windows 8 devices with touch screens, but on PCs with standard screens, you might prefer to boot directly to the desktop. Previously, you could bypass the Windows 8 Start screen with Start8, but Windows 8.1 now lets you do it natively. Here's how:
Step 1: Right-click on the Windows 8.1 taskbar, then choose Properties.
Step 2: Click on the Navigation tab, then under the Start screen section, check the box next to "Go to the desktop instead of Start when I sign in."



The next time you boot Windows 8.1, you'll go straight to the desktop without ever seeing the Start screen.

Best tech gifts under $100 for Dad

Roku's speedy streamer is the best box yetThe good:The Roku 3's excellent new interface and faster processor makes it feel quicker and more responsive than any other streaming box. More than 750 channels are supported, including Netflix, Amazon Instant, HBO Go, Hulu Plus, Pandora, MLB.TV, Amazon Cloud Player, and Vudu. It also has cross-platform search that scours several major TV and movie services to find content. And Roku's nifty new remote has a built-in headphone jack that lets you listen without disturbing others. The bad:There's still no official YouTube channel. Some services have an outdated interface on Roku compared to other streamers. The Apple TV still works better within the Apple ecosystem. And the Roku 3 isn't a great option if you're mostly looking to stream your personal digital media collection. The bottom line:The Roku 3 is the best streaming-video box yet, with tons of content sources, lightning-fast performance, and an innovative remote wit…