Skip to main content

Facebook Home downloads: When 1M is a small number

Having a million of anything seems like a daunting figure, but it's a drop in the bucket for Facebook's billion-people network.




Facebook confirmed Thursday that Android users have downloaded its Facebook Home software suite just shy of a million times since the product's launch last month. While that's a whole lotta mobile users, it's a tiny number considering what's possible.
If you consider the number of Facebook users and the amount of Android devices sold, you get a massive network of potential Home users. The social network alone has more than 1 billion users on the site. That's a thousand times more than the number of Home downloads so far.
Then there's the sheer number of Android devices out there -- 144.7 million Android smartphones were sold in the fourth quarter, according to Gartner. Google said in April that 1.5 million Android devices are activated each day.
Of course, only a handful of Android smartphones from Samsung and HTC could actually download the skin, limiting the potential downloads. While they were among the most popular devices, including the Galaxy S3 and HTC One X, it's not representative of the entire base of Android users.

But, Maribel Lopez, an analyst at Lopez Research, said a million downloads is actually decent given the complexity of the download and setup process.
"Frankly, I'm surprised they did so well given that it's not easy for the average user to figure out how to do this, " she said.
Facebook Director of Product Adam Mosseri acknowledged this issue at a press conference Thursday.
In response, Facebook said it plans to add more educational features to help introduce the product to new users. The company is also working on a number of issues that users have identified as problematic, including the ability to organize and arrange apps.
"It's not really important to us," Mosseri said about the low number of downloads. "What's important to us is if people are liking the apps a lot."
Facebook did not share when these changes are coming, but it's in the company's best interest to act quickly and override the negative reviews Home's been getting so far.
Lopez said the future success of Home -- which is supposed to be Facebook's centerpiece product for Android -- will cast a long shadow on the company.
"This has huge implications for what it takes to be a real brand in 2015," Lopez said.

Comments

Popular posts from this blog

Best tech gifts under $100 for Dad

Roku's speedy streamer is the best box yetThe good:The Roku 3's excellent new interface and faster processor makes it feel quicker and more responsive than any other streaming box. More than 750 channels are supported, including Netflix, Amazon Instant, HBO Go, Hulu Plus, Pandora, MLB.TV, Amazon Cloud Player, and Vudu. It also has cross-platform search that scours several major TV and movie services to find content. And Roku's nifty new remote has a built-in headphone jack that lets you listen without disturbing others. The bad:There's still no official YouTube channel. Some services have an outdated interface on Roku compared to other streamers. The Apple TV still works better within the Apple ecosystem. And the Roku 3 isn't a great option if you're mostly looking to stream your personal digital media collection. The bottom line:The Roku 3 is the best streaming-video box yet, with tons of content sources, lightning-fast performance, and an innovative remote wit…

'Star Trek II' producer talks Ceti Eel, J.J. Abrams, and more (Q&A)

Robert Sallin, producer of "Star Trek II: The Wrath of Khan," shares his experience working on the film, looks at the future of "Trek," and dishes on whether that was Ricardo Montalban's real chest.

The release of "Star Trek Into Darkness" has not only spurred interest in the "Trek" world in general, but especially in its film daddy, the original Khan-as-villain movie "Star Trek II: The Wrath of Khan." While the new film takes quite a few detours, it is full of homages to the earlier work. Let's look back to 1982. "Star Trek: The Motion Picture" had been released in 1979 and faced a poor critical reception. Paramount, the film's studio, was gun-shy after the movie nearly doubled its original budget, ending up with a $46 million price tag. Nonetheless, plans for a second movie plodded along. It's 30, 40 years later and we have new audiences. You can't keep dwelling on the old guys and the old things. It has…

Canon videos show off 70D's dual-pixel autofocus technology

It remains to be seen how well it works in the real world, but the new dual-pixel autofocus technology shows promise in Canon's promotional video about its latest SLR.


Canon wants to show off what its new EOS 70D camera can do when it comes to one persistent shortcoming in the digital photography revolution: autofocus. It's posted two videos -- a demonstration video called Handmade and a behind-the-scenes explanatory video about it -- designed to show what the new digital SLR can accomplish with its new Dual Pixel CMOS AF (DPA) technology. Check below to watch the videos. No doubt the autofocus technology won't work as smoothly in the real world as it does in these promotional videos with bright lighting, carefully arranged sets, and plenty of chances to shoot another take if things don't go right at first. But they're worth watching to at least get a flavor of what's possible and to see a reasonably broad selection of the 103 Canon lenses the company says DPA …